Spiral illustration

Children and young people are accepted, respected and connected

Lead agency: 
Ministry for Culture and Heritage (MCH)

In 2018 NZ On Air and TVNZ launched HEIHEI, New Zealand's first free (and ad-free) online media platform for children's content. The platform reflected a commitment to connecting children to local content and promotes diversity and inclusion. To increase Heihei’s reach and discoverability, video content was migrated to TVNZ OnDemand in May 2020 and games hosted on a separate but connected platform. To date NZ On Air has funded 68 Scripted and Factual projects for HEIHEI that reflect a diversity of NZ cultures and identities. This has included over 7 interactive games.

NZ On Air has launched the results of its Children’s Media Use Survey 2020, which will help inform future funding initiatives.

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