Children and young people are loved, safe and nurtured
A public awareness campaign has been launched to help keep children and young people safe while online. This includes promoting awareness of risks and potential harms like online grooming, online bullying, and viewing inappropriate content like pornography. The Keep It Real Online campaign was launched in June 2020, with advertisements over multiple channels. It focusses on practical tips and messages targeting parents and caregivers to help them create a safer online environment for children and young people.
- Phase one of Keep It Real Online reached 870,000 people (four videos were broadcast until late July and are now available online).
- The Eggplant miniseries, launched in December 2020, was viewed over 164,000 times (as at 10 January 2021).
The campaign will continue to evolve, taking in to account New Zealanders’ varying degrees of access to technology, learning support needs, cultures, and those who speak languages other than English.